Business Plan Complete
We have written a comprehensive document which covers every aspect of the business. Our executive summary can be downloaded here: SCUBOTICS-Executive-Summary
Non-Provisional Filed March 2017
One of our strategic barriers to entry is our patent which leverages the network of on-board cameras make SeaPal lighter weight and longer lasting than any of our competitors.
Talking With Customers
Our team has done extensive research on the SCUBA diving industry. We have traveled from homestead to Honolulu talking with dive shop owners. During our travels we have seen the excitement that SeaPal brings to divers and have a number of dive shops lined up ready to help take SeaPal to market. Here are some key buying behaviors we have identified for our target market:
- Divers rely on their instructors in selecting equipment
- Dive equipment purchases are increasing in online stores
- Divers purchase equipment upon certification, and before vacations
- 62% of equipment purchases take place between April & September
Accepted into the Gator Hatchery
In January of 2017, SCUBOTICS was accepted into the Gator Hatchery.
The Gator Hatchery is a Student Incubator that offers student entrepreneurs work space, office support, mentors and other resources necessary for a startup to succeed faster. The Hatchery gives us access to the Entrepreneurship Center’s network of individuals, companies and other resources which are valuable in our stage of development.
SeaPal Model Built
We at SCUBOTICS believe that beauty matters in our products. SeaPal, with it's elegant manta ray looks, has been designed to match it's ocean environment. In a world which looks to function over form, we are looking to bring the two into harmony in SeaPal.
Our product has been built with the recreational diver in mind. SeaPal is light weight, fits in a dive bag, is completely wireless, can plunge to depths of up to 100 feet, and has a 2 hour battery life.
Prototype In Testing
Over the past several months, we have been developing our working prototype of SeaPal. The form does not represent the final product as seen in the model but rather provides sufficient function to
demonstrate the most difficult features of the product. These features include tracking the diver from a measured and controlled distance,
and capturing the Virtual Reality footage. Each feature is being tested and demonstrated to operate in accordance with the SeaPal functional specification, which provides exacting standards and precision for these functions.
Big Idea Competition Winner
In April of 2017 SCUBOTICS was awarded $5,000 in the Big Idea Competition at the University of Florida. The Big Idea Gator Business Plan Competition was created to help students grow their business ideas. It is a four month competition in the spring where teams of students begin by creating growth-oriented business models. These teams go on to research and produce rough drafts to complete business plans. The top 4 teams compete for a chance to win over $40,000 in prizes.
In addition to the cash award, our founder, Jake Easterling, was named student entrepreneur of the year at the University of Florida.